Another Client Success Story: Meet Jennifer Keahl

 

Jennifer Keahl is a proud multi-unit franchise owner for StretchLab in Brighton and Clarkston, Michigan. The franchise opportunity is the industry’s largest assisted stretching brand, offering one-on-one assisted stretching services for all ages and fitness levels. With heightened awareness and demand for recovery and holistic wellness, StretchLab offers consumers more ways to reduce their risk of injury, regain mobility, improve flexibility and range of motion, and reclaim their freedom. Jennifer’s entrepreneurial journey, which began many years ago, is nothing short of inspirational, which is why FranNet of Michigan chose to feature her as part of our ongoing series of client success stories. Assisted by FranNet Consultant Mark Cory, Jennifer was able to turn her entrepreneurial dreams into reality. Below, in her own words, she shares the details of her personal journey - from her successful two-decade career in medical device repair to launching an independent entrepreneurial future in the health, wellness, and fitness industry. 

Background

“I earned my bachelor's degree in environmental science from Michigan State University, then followed that up with an MBA from the University of Michigan-Flint. I spent 20 years working for a medical device repair business in a variety of roles, eventually being promoted to serve as the company’s vice-president of quality. For 10 of those years, we were owned by private equity and positioned ourselves to be acquired by a large corporation. We quadrupled the size and revenue of the company, which required a lot of hard work and dedication to accomplish – something I remain very proud of. On the personal side, I’m recently married, and between my husband and I, we have two adult daughters and two teenaged sons.” 

On Becoming an Entrepreneur

“It was not a surprise when our company was sold. Still, it felt like my baby had grown up and graduated. My role, my duties, everything changed. It was at this point that I wanted to explore and see what else was out there. I didn’t really begin in the franchising space – in fact, I didn’t know much about it at all. Like many people, I assumed it was just fast food. I also looked at regular small business opportunities and, through my network, I was introduced to Mark Cory with FranNet of Michigan. We had a couple of meetings, and I discovered that franchising had a lot of what I liked and needed in order to prepare for an entrepreneurial future. I knew I would need support in areas like sales and marketing assistance. I was certain I didn’t have all the knowledge and experience I needed to be an independent business owner but remember – my background was in quality. And there was something comforting and familiar to me about following a franchise’s proven business model.” 

What Attracted You to the StretchLab Business Model?

“I’ve always been into fitness, and I stretch all the time. In fact, it had never even occurred to me that people did not stretch. When I was investigating different franchise opportunities, I fell in love with StretchLab’s business model. I began to think it was the perfect opportunity to combine my passion for fitness and wellness with owning a business. As a new modality, I felt like StretchLab was both risky and attractive – an interesting combination.” 

Tell Us About Your Experience Getting Started

“Getting starting was very challenging for me, especially since I was still working a full-time job. I know there are many others who’ve taken the entrepreneurial route who can tell you that starting a business of your own can be overwhelming. And it takes a toll on you mentally. So many of the smallest details like tax filings, paperwork, licenses, bank accounts, and registrations – these were all time-intensive tasks. There were a lot of hoops to jump through. Furthermore, our sales were initially very slow, and our corporate regional sales manager did not hesitate to tell me how far behind we were. I felt like I had failed already. However, we then began working with another regional sales manager who turned out to be a terrific help. He set small, achievable goals for us and little by little, we started hitting them. He kept repeating, ‘no worries, just keep going.’ Slowly but surely, we began celebrating our small victories and it became clear that we were making good progress. But it was a rollercoaster, nonetheless. Along the way, I learned not to focus on or predict outcomes based on one little metric – whether it was a good or bad number. I was reminded that the ultimate goal was selling new memberships and retaining the ones we’d already secured. We followed the playbook and eventually hit all of our benchmark goals. Six months after I signed my franchise agreement with StretchLab, I opened the first of my two locations in Clarkston in May of 2023. Shortly after that, I began seeking out real estate for my second location in Brighton. I ended up finalizing that lease in April of 2024 and opened the doors to my second location on August 19.” 

Where Do You Stand Today?

“Today we are doing very well. I have the coolest employees on the planet who care about each other, our clients, and the community in which we serve. We love sharing success stories, such as when our clients achieve their goals. There are few things more satisfying than hearing that your clients improved their golf swing, no longer require daily pain medication, or have regained the ability to tie their own shoes!”  

How Did FranNet Support Your Journey?

“I had a fantastic experience with Mark Cory at FranNet of Michigan. Going into this I had no idea what to expect. But he walked me through each stage of the buying process, and I ended up enjoying it quite a bit. I reviewed four different concepts, all of which aligned with my preferences and goals. When it got to the introductions stage, everyone Mark introduced me to was so quick and responsive. It made it much easier to narrow down my choices. Without a doubt, Mark and FranNet had all the resources I needed. My experience was such a pleasure that I’ve already referred a good friend of mine to Mark to explore franchise ownership using the same process that I did.” 

What’s Next for Jennifer Keahl?

“As for where we go from here, I’m looking at both the short and long-term goals. I know that I want to continue growing, but for now, I’m primarily focused on my two studios in Clarkston and Brighton. I’m trying to ingrain these studios with the community to the point where people won’t know how they got along without a local StretchLab studio. The community aspect is very important to me, which is why we try our best to partner with other local small businesses and organizations. Our goals are the same – we all want to grow and support one another to make this a more vibrant and collaborative community – a place in which we can all be proud to live and work. Another specific area I’m interested in exploring further is how to utilize my StretchLab studios in the injury prevention space. I think there is a lot of potential there and I’m looking forward to expanding our reach in this area. The future looks pretty bright from where I’m stretching.” 

For more information, please visit Jennifer Keahl’s StretchLab studios on the web: https://www.stretchlab.com/location/clarkston, https://www.stretchlab.com/location/brighton.

What About the Economy? Michigan will be Okay, per U of M Economists!

Having counseled thousands of individuals contemplating business ownership over the past 23 years, a recurring question I hear is “Should I start a business in this economy?”. I’d be surprised if a prospective entrepreneur wasn’t thinking about that. It certainly entered my mind as I was deciding to take the leap of faith in the fall of 2001, given the events of 9/11, a plunging stock market and the U.S. getting involved in Middle East conflicts. Resigning myself to the reality that there would never be a “perfect” time, I moved forward as a business owner and haven’t looked back. Since then, myself, and scores of other business owners have survived the Great Recession, a few mini recessions and a pandemic!   

You may hear or read economic warnings. Today is no exception. But economists at the University of Michigan predict the Michigan economy, while negatively impacted by planned tariffs and restrictions in immigration, will see jobs and income gains from tax cuts. Here is a quote from their recent report that appeared in Crain’s Detroit Business: 

“Although we acknowledge the very real risks of economic disruption ahead, we believe the most likely outcome is a state economy that withstands these challenges over the next two years, with moderate job growth accompanied by relatively low unemployment, tolerable inflation and rising real incomes,” the economists said in the report. “The U.S. economy has gone through times of great uncertainty before and emerged intact. We project that both Michigan and the nation will follow that path over the next two years.”

What does this mean for you if you’re thinking about starting a business? Although this is not the rosiest of pictures, given current dynamics, our economy will respond with the resiliency that we’ve seen time after time over the decades. However, I would advise you to proceed CAUTIOUSLY under any economic conditions or predictions. If you plan to employ the franchise model as a safer and more predictable entry into business ownership, engage the free services of an experienced franchise consultant, like myself, to guide you through a strategic search process. We’ll introduce you to concepts that will not only best leverage your transferable skills and your desired role in business, but also those that have a track record of success despite economic downturns or pandemics! Franchise research provides you with the unique opportunity to hear directly from franchises and learn how they’ve weathered (or even thrived in) tougher times!

If there is such a thing as a “perfect” time, it’s at the point where you’re armed with the facts and have gained a sense of confidence that you can accomplish your business and lifestyle goals by utilizing a proven model!

Would you like some help to determine if business ownership makes sense for you and if the timing is right? Let’s talk! www.calendly.com/markcory

Another Client Success Story: Meet Ken and Amy Kish

Ken and Amy Kish are the proud owners of Floor Coverings International of East Metro Detroit, a turnkey provider of high-quality home flooring options and personalized service. Their entrepreneurial journey, which began many years ago, is nothing short of inspirational, which is why FranNet of Michigan chose to feature them as part of our ongoing series of client success stories. Assisted by FranNet Consultant Mark Cory, Ken and Amy were twice able to turn their entrepreneurial dreams into reality. Below, in his own words, Ken shares the details of their personal journey - from previously successful careers in the automotive and accounting industries to entrepreneurial ownership of their very own home services business…

Background

“After initially meeting at Albion College, my wife Amy and I have been happily married for 33 years. We have three grown children and have been blessed with six beautiful grandchildren. After graduating from Albion, I got my master’s in mechanical engineering from the University of Michigan and Amy became a CPA with Arthur Anderson, one of the big-six accounting firms. My career trek began with a consulting role, primarily for automotive companies in Detroit – including both GM and Ford. I also worked with some of the larger automotive suppliers in the industry. This consulting work eventually led to a transition into the automotive supply base to work for Lear Corporation, which is one of the largest suppliers in the industry.”

On Becoming an Entrepreneur

“In 2007, I moved on from my work with Lear Corporation to work for a logistics startup company which began my entrepreneurial journey. The company was acquired in 2009, which provided me with a little bit of experience before I looked into franchising. I knew Mark Cory before we began working together, as both of our kids played little league together. When we got serious about franchise ownership, we went through FranNet’s process and took the assessment to see which opportunities best aligned with our interests. After reviewing several concepts, we decided to go with Expense Reduction Analysis (ERA), which is a consulting operation that specializes in cost management, control, and optimization for small businesses. My stint with ERA was shortened by an opportunity to work with a good friend to turn around a struggling automotive supplier. Thanks to Amy’s help and contributions, we were able to grow the ERA business effectively and finish up our 10-year commitment. By that time, we were looking for something a little different and went back to Mark Cory to reassess new franchise opportunities. This time around, we landed on Floor Coverings International (FCI), which is a turnkey provider of quality home flooring options delivered with highly personalized customer service.”

What Attracted You to the Floor Coverings International Opportunity?

“We were looking for a franchise with an established business reputation – one that placed a heavy emphasis on customer satisfaction and went about doing things the right way. And eventually realized that Floor Coverings International really checked all of those boxes for us. They’ve been around for 30 some odd years and customer service is a big priority for them. I wanted to get back to that, as the value of providing an exceptional customer experience is something I’d learned back in my automotive industry days. In the end, we did look at several other options, but FCI was a great fit culture-wise and flooring is a good, in-demand product when it comes to consumer sales.”

Tell Us About Your Experience Getting Started

“We started out in September of 2022, and I’d have to say it was a pretty good first year. Though it began a little slow, we actually closed a sale on our very first appointment. From that point on, the follow-up sales wouldn’t turn out to be as easy as the first one, but we did have a good first quarter. Then, in Q1 of 2023, we were fortunate to land a couple of pretty big opportunities that came our way, and overall sales began to go much better for us. At the one-year mark, we saw the need to bring on an additional salesperson and our daughter also began to work with us, joining the team to serve as our office manager. The marketing spend can be a little steep, but it’s necessary to augment the sales process and we’re pretty happy with the revenue we generated at the end of 2023. I think it really gave us some good momentum heading into 2024.”

Where Do You Stand Today?

“At the close of last year, we had our new salesperson onboard and our Q4 sales were great. At the end of Q3 this year, we have surpassed our prior year sales, even during a slower economy and the uncertainty of being in an election year.  We’ve been doing things a little differently this year and we’ve added staff to help us grow – including a new production manager who is managing the installation side of the business. These additions have really freed us up to work on the business, as opposed to in it.”

How Did FranNet Support Your Journey?

“Well first off, Mark is just a genuinely great guy. I think he really cares about the people he works with, and he has a lot of patience. He really digs deep to help candidates find the right fit for their circumstances, but he’s never pushy or impatient. He basically tees it up so that you can make an informed decision that’s best for your future. Of course, we knew each other beforehand, so it’s been a great relationship but on two different occasions, he’s helped us locate the best possible business opportunity. We really appreciated how he streamlined the process and helped us narrow down our choices. Both ended up being great decisions.”

How Things Are Going

“Right now, I’d say we’re actively looking to grow the business even further. Our ambitious plan is to double our sales for the next year. We’ve got the pieces in place to do it, just waiting on the economy to catch up. This past year has been quite instrumental, as we’ve put a lot of effort into building new relationships with other businesses who have customers that need flooring. These partnerships have really helped us level out the highs and lows when it comes to consumer lead flow. Overall, I believe we have a great foundation, and we plan to continue widening our network and remain on the path we’ve established.”

For more information, please visit Ken and Amy’s Floor Coverings International franchise on the web.

Another Client Success Story: Meet Mike and Michelle Peterson

Mike and Michelle Peterson are the proud owners of a Challenge Island franchise in Oakland County, Michigan. Challenge Island is an award-winning educational program that specializes in the STEAM and STEM curriculums. Their entrepreneurial journey is nothing short of an inspirational story, which is why FranNet of Michigan chose to feature them as part of our ongoing series of client success stories. Assisted by FranNet Consultant Mark Cory, they were able to turn their entrepreneurial dreams into reality. Below, in his own words, Mike shares the details of their personal journey - from 30 years at General Motors to entrepreneurial ownership of their very own Challenge Island franchise… 

Background 

“I earned an undergraduate degree in electrical engineering, then went on to finish my MBA and my wife’s background is in industrial design. I worked for General Motors (GM) for several decades, handling various manufacturing assignments, as well as being involved in strategic planning. We’ve been married since 1994 and have three grown children, all of whom also went into engineering at the University of Michigan. So, I guess the apples don’t really fall too far from the tree after all when it comes to passion for STEM.” 

On Becoming an Entrepreneur 

“I’m not really one of those people who can say they always wanted to own a business of their own, but rather circumstances dictated the opportunity. A few years back, GM was offering buyouts for their more senior employees and my wife, and I saw it as possibly our last chance to cash out and do something different. Neither of us were sure what that something was going to look like, but we took the proverbial leap of faith. Part of the GM buyout option includes comprehensive outplacement services, which is how we came to know Mark Cory at FranNet. After meeting with him and discussing our background, we found out some interesting things. Both of us have always been heavily involved and passionate about working with kids. With three active children of our own, we participated in Scouting and community based educational programs, even some robotics competitions over the years and truly loved it. Mark explained how there were dozens and dozens of franchises that support children’s education and development, and we were amazed – we had no idea they even existed.” 

What Attracted You to the Challenge Island Business Opportunity? 

“In all, I think Mark came back and had us review four or five different educational franchise opportunities. But what caught our attention with Challenge Island was the enthusiasm we felt from the founder and their executive team. Sharon Estroff created the business and Robin Bergeron is their chief development officer, both of whom we ended up speaking with multiple times. There was one particular Zoom call that lasted well over an hour and a half, leaving us wondering how they had that kind of time to afford us amidst their other responsibilities. It was the same when speaking with the other franchisees in the network – they were all so helpful. We were also impressed with Challenge Island’s curriculum and the accompanying teaching materials. We felt like they really knew how to make the STEAM and STEM programs interesting and fun for kids. And there was also a very heavy teamwork component to it. Based on our experiences working with children, that’s a big deal. Challenge Island had a way of bringing the students together during workshops, brainstorming sessions, and other educational programming, while still making it a fun experience for them.” 

Tell Us About Your Experience Getting Started 

“All in all, it was about a six-month process to become official franchisees, and we signed our agreement in June 2019. Obviously, it takes some lead time to get your classes put together and recruit the participating students. By the fall of that year, we had several programs in place in multiple communities and we kept picking up steam over the winter months. Then, of course, came February 2020 and Covid hit. It was worrying because we just felt stuck. But we were both relieved and amazed at how quickly the leadership at Challenge Island came together to address the restrictions we now faced. Just like that, everything transitioned to virtual learning via Zoom call sessions. We adapted as well, going out to get the supplies we needed for our class curriculums, putting the kits together at home, then delivering them to the front porches of our students. We’d then jump on our scheduled call and tell the students to unpack their boxes labeled ‘Week 1.’ And it worked! By that summer, we had one particular program that included children from 10 different states. From a territorial perspective, Challenge Island franchisees don’t compete directly with one another. Certain permissions are secured ahead of time and there’s a lot of cooperation that goes on behind the scenes. Challenge Island’s HQ is very instrumental in keeping us working closely together and the back-and-forth communication.” 

Where Do You Stand Today? 

“I think it’s safe to say that everything has returned back to normal operations – we’re back to face-to-face classes again. As of this month, we’ve just completed 27 different summer camps in and around the Detroit area – 10 communities in all and we had a total of 14 employees involved who worked to make it happen. Looking back, we reached our breakeven point in the third year and we’re in our sixth year now, with good profitability.” 

How Did FranNet Support Your Journey? 

“You know, what I like to say about Mark is that he’s just the nicest, low-key guy you could hope to meet. I’m not sure what I expected at first, but I guess I expected more of a hard sell as far as the process goes. But that’s not at all how it was. Mark was completely no pressure, and he did a fantastic job setting up all of our introductions and meetings with the Challenge Island folks. His step-by-step process was very reassuring, and we understood where we were at all times. That made us really comfortable throughout the journey, which was great. After all, this was a pretty big commitment for us.” 

How Things are Going 

“As of right now, we’re going to keep on keeping on. We’re on a 10-year commitment with Challenge Island and we hope to keep growing what’s become a very successful business for us. Once we reach that point, we’ll be fairly close to retirement, and we’ll have to assess our options at that point. We may sell and move on to something else or decide to stick. But everything is really going well right now. We really do enjoy the community of Challenge Island owners, and we have no complaints.”

For more information, please visit Mike and Michelle Peterson’s Challenge Island site on the web.

Another Client Success Story: Meet John Hunnius

John and Janet Hunnius are the proud owners of Spavia Ann Arbor, located in Ann Arbor, Michigan. A Spavia Day Spa franchise offers numerous therapeutic massage treatments, beauty and skincare treatments, and body treatments in a relaxed and luxurious setting. John’s entrepreneurial journey is nothing short of an inspirational story, which is why FranNet of Michigan chose to feature him as part of our ongoing series of our client success stories. Assisted by FranNet Consultant, Mark Cory, Hunnius was able to turn his entrepreneurial dreams into reality. Below, in his own words, John shares the details of his personal journey – from nearly 30 years in the commercial construction industry to ownership of his very own Spavia Day Spa franchise… 

Background 

“I am happily married with two stepsons, who are grown, so we’ve been empty nesters for the past four years or so. I’m originally from St. Louis and attended Avila University. After graduating, I went into their MBA program and majored in finance. I began my corporate career with Hertz Equipment Rental, which is now HERC Rentals, and I remained there for nearly 30 years. My career took me to Cleveland for six of those years, then I got a promotion with the opportunity to move to Michigan. My last position with the company was a regional vice-president position overseeing a number of profit centers. In October of 2016, I went through a transition period and decided to take some time off and ponder what I wanted to do next. It was either find another role in Corporate America or go out on our own. We had considered business ownership before, but at the time it wasn’t very realistic due to my travel schedule.” 

On Becoming an Entrepreneur 

“We actually have lots of friends who themselves are business owners, one of whom made an introduction for us to Mark Cory with FranNet of Michigan. We participated in the assessment and personality test to determine what type of industries would be the best fit for us. We also have a friend who happens to be a multi-unit franchise owner, and he was very helpful in explaining what we could expect. Like I said, we’d mulled over starting a business, but never really got beyond the ‘what if?’ stage. I had decided returning to Corporate America wasn’t appealing, so it became time for ‘Career 2.0,’ so to speak.” 

What Attracted You to the Spavia Business Opportunity? 

“Well, there’s a couple of sides to it. First off, both my wife and I are really into living healthy lifestyles. I played college sports, she’s a big runner – fitness is just really important to both of us. I’ve been a triathlete for some time now and to date have completed 23 IRONMAN events over the years. Health and wellness is something we’re really passionate about outside of our work lives. Then, as we dug in more, the Spavia opportunity just made sense. The founders, Marty and Allison, are both still very involved in the business and they’ve built an extremely impressive business model. We also liked that it was still an emerging brand, and I think we ended up being among the first 25 franchisees in the system. From the get-go, my wife Janet and I have been very much involved in the day-to-day operations – from the time we signed the agreement, to our grand opening, and ever since. We opened our doors in Aug. 2018 and are still fully engaged, though we did recently decide to bring a capable manager on board. Ideally, this will allow us to work a little more on the business as opposed to in it, for a change. It should free up a lot of time.” 

Tell Us About Your Experience Getting Started 

“After our grand opening in Aug. 2018, we were cruising along pretty nicely for the first 18 months, things were going well and then you know what happened next – the pandemic. We basically had to shut down and close our doors for the next three months, which was a very nerve-wracking time for all of us at Spavia. The brand provided excellent leadership during this trying time and really set the tone for us to follow. We called each and every one of our members and asked what they’d like to do – our goal was to be very transparent. Everyone was very understanding of the situation we were in at the time. The strategy worked and I’m proud to say that we retained 86% of the pre-Covid memberships we had secured. That was a real blessing.” 

Where Do You Stand Today? 

“Thanks to our retention level, we had a head start on things once we were able to open back up and get all of our service lines back up and running. People were coming back, and memberships began to increase again – a real relief. I think one of the biggest things that helped us through that rough patch was how our community rallied behind us. We’ve always gone out of our way to support other local businesses, charitable organizations, and community-based initiatives. It was helpful that we put ourselves out there in the community and our local market. We were there for the community, and they supported us, and we continue to enjoy a mutually beneficial relationship to this day.” 

How Did FranNet Support Your Journey? 

“I have to say that our experience in working with Mark Cory was super positive. He brings a great perspective because not only is he knowledgeable about the franchising industry in general, but he also himself is a franchise owner and understood what we needed to know as new franchisees. Mark was always very accessible and responsive to every new thought or question we had – even the crazy ones. Mark is calm and has great intuition. Not only did he provide a great framework for making informed decisions, but he also really kept us in between the proverbial guardrails. In the end, Mark saved us an untold amount of time and effort. We have a lot of confidence in Mark and would recommend his services to anyone looking to own a business of their own through franchising.” 

How Things are Going 

“At this point, we’re now in year six and continue to grow as an organization. Where will we be in 10 years? That’s a little hard to say, but for now we’re right where we want to be. We’re looking forward to bringing our new general manager on board and we’ll see what effect that has on our focus and how we spend our time. Ultimately, it’s safe to say we are in a great place and look forward to continued growth and success.” 

For more information, please visit John Hunnius’ Spavia of Ann Arbor on the web.

Another Client Success Story: Meet Mike & Debbie Robison

Mike & Debbie Robison are the proud owners of Renue Systems of Michigan, the leading provider of deep cleaning services to the commercial hospitality industry. Their entrepreneurial journey is nothing short of an inspirational story, which is why FranNet of Michigan chose to feature them in our testimonial series of client success stories. Assisted by FranNet Consultant Mark Cory, the Robisons were able to turn their entrepreneurial dreams into a reality. Below, Mike shares the details of the couple’s personal journey – from his previous successful career in the automotive industry to ownership of their very own Renue Systems
franchise… 

Background 

“Well, I’m 57 years old, been married for 29 years, and we have three grown children. I earned an electrical engineering degree from the University of Michigan in 1987, then kicked off a multi-decade career in design and program and project management in the automotive industry. In the fall of 1993, I went back to the University of Michigan, and after four years of evening classes, I got my MBA.” 

On Becoming an Entrepreneur 

“You know, I never grew up dreaming of owning my own business – even though my dad used to advise me to look into it. A funny thing – I had a friend whose dad owned a business, and he routinely told his son not to follow that path! I guess entrepreneurship didn’t appeal to me at first, but in October of 2019, my company got bought out and my job was eliminated with hundreds of others. I was granted severance and access to outplacement resources. I did some interviewing for director-level positions, but then Covid hit, and those opportunities dried up pretty quickly. I had begun to consider franchise ownership when one of the outplacement contacts connected me to Mark Cory with FranNet of Michigan. We met up and I took the assessment, which led to reviewing four different business opportunities. My wife and I did our due diligence and narrowed it down to just two, one of which was Renue Systems.” 

What Attracted You to the Renue Systems Opportunity? 

“We told Mark that we wanted a brand that stood out and was basically best-in-class for whatever product or service they offered. Renue Systems checked both boxes. Mark helped with introductions to the company’s original founder, Marty Jollette, and the current president, David Grossman. We had multiple conversations and – having been through this situation before – I asked if they intended to sell the brand in the future at some point. Well, they’re both still there to this day. I utilized the 401K rollover option to fund the business and Mark helped us line up a source to complete all the paperwork.” 

Tell Us About Your Experience Getting Started 

“We purchased our Renue Systems franchise in November of 2020, went through training in January of 2021, then hired our oldest son to be the general manager. He’s doing a fantastic job as my eyes and ears in the field. Looking back, the first few months were a little shaky. I can still remember – myself, my wife, and our son and daughter (the whole family!) were headed in the van to our first big job – deep cleaning a 149-room hotel. I think we were all pretty apprehensive about what to expect, but we got through it in two weeks. The hotel’s management was very nice and accommodating – something you see all the time in the hospitality industry. Next, we secured two more big commercial cleaning jobs, and we were basically off to the races.” 

Where Do You Stand Today? 

“Everything is going really well. In our first year, we had a sales target goal and managed to double it. In year two, we had a 45% increase in business. Now in year three, we’re doing outstanding. We’re on track to beat our sales numbers by 30%, and we’ve added a second truck and another full-time technician. Since we utilized the 401K rollover funding method, we were even able to offer a matching contribution for our employees – which is a great benefit to offer in this line of work.” 

How Did FranNet Support Your Journey? 

“I would strongly recommend Mark Cory’s services for anyone looking into franchising. He gives clients such an amazing education about what franchising is, something I knew nothing about before. He’s very patient and took the time to see how my individual skill set might transition to success with Renue Systems. And his connections and referrals throughout the process were invaluable. In the end, Mark really delivered the goods for us – that’s the bottom line. Finding the right franchise consultant is like a marriage – you need to work with someone you can trust because these are extremely important decisions and considerations.” 

How Things are Going 

“We’re very optimistic about our future as Renue Systems owners. At this point, we’re concentrating on scaling everything to the right degree, and our goal is higher sales volume. I intend to keep doing this until I reach retirement age, and it’s possible we’ll use a legacy strategy and turn the business over to our children. Just not anytime soon – I’m having too much fun!”

For more information, please visit Mike & Debbie Robison’s Renue Systems franchise on the web.

Another Client Success Story: Meet Matt Carstens

Matt Carstens is the proud owner of an Enviro-Master franchise serving Metro Detroit South. His entrepreneurial journey is nothing short of an inspirational story, which is why FranNet of Michigan chose to feature him in our testimonial series of client success stories. Assisted by FranNet Consultant Mark Cory, Carstens was able to turn his entrepreneurial dreams into a reality. Below, in his own words, Matthew shares the details of this personal journey – from his previous career as a corporate attorney to ownership of his very own Enviro-Master franchise…

Background 

“I graduated from the University of Iowa’s Law School in 1998, which began a 12-year legal career in commercial litigation in Chicago, Detroit, and Cedar Rapids. In 2009, I was then presented with an opportunity to become in-house counsel for ITC Holdings Corp. – the largest independent electricity transmission company in the U.S. A few years later in 2015, I was promoted internally, becoming the company’s vice-president and general counsel for utility operations. I really did enjoy the work during my time at ITC, but after the company was later acquired by another corporation, I began to think about exploring my options.” 

On Becoming an Entrepreneur 

“When I began to look at other opportunities, I was really considering the benefits of working for myself. I had a desire to set my own tone and culture, based on my experiences to date. Franchising was an appealing way to go about it because the business models, infrastructure, processes, and systems are already in place. No need to reinvent the wheel, so to speak. I met Mark Cory with FranNet through a mutual friend, who had just purchased a dry cleaning franchise. I took the personal assessment to discover which franchise opportunities aligned with my interests and goals and Mark helped me go through about four different concepts. 

Why Enviro-Master? 

“Initially, I really liked Enviro-Master’s history of success – they’ve established a pretty good track record over the past couple of decades. I also appreciated how, as a commercial cleaning service, the brand’s value proposition and business model wasn’t going to be threatened by one of the big tech companies or some other disruptor. This was an opportunity where we, as owners, wouldn’t be replaced by AI someday.” 

Tell Us About Your Experience Getting Started 

“I signed my franchise agreement to purchase an existing Enviro-Master location in July 2020. They had a robust client roster and several hundred thousand in revenue when we took over. This was all right about when Covid was really starting to lock everything down. As you might imagine, this turned out to be a fairly advantageous time to own a commercial cleaning and disinfecting company. Enviro-Master has many applications that go well beyond these services as well. Initially, the phones rang off the hook from clients looking for our help. I guess you could say the timing worked out really well. As for my territory, the metro area of Detroit for Enviro-Master is actually split into north and south – I own the region consisting of Wayne, Washtenaw, Monroe and Lenawee counties, though we also service Toledo and its neighboring communities.   We’re fortunate that – even through the ownership transition – we didn’t have much turnover, especially for our managers and technicians. All the top people stayed on, which helped us out a great deal.  Of course, that doesn’t happen by accident, but is the result of a focus on building a team that is dedicated to its task.” 

Where Do You Stand Today? 

“This is still going really well. I’ve learned that this business isn’t for everyone. It takes a lot of work and effort to develop the right interpersonal relationships to maintain our growth. That’s been my main focus over the last three years. I like to say that we work on the business, as well as working in the business. There have been times when I’ve even been out in the field myself, handling technician services as needed. In the last three years, we’ve tripled our annual revenue – an amazing accomplishment. Enviro-Master as a business opportunity is always evolving and looking for new service lines, which creates the potential for additional revenue streams. Even though we’ve been hard at it the last three years in our own territory, I still feel like we haven’t even scratched the surface when it comes to new business development.” 

How Did FranNet Support Your Journey? 

“I’ll begin by saying that I wouldn’t be here as an Enviro-Master owner without Mark Cory’s help. In a turnkey fashion, he was able to guide me through the franchise investigative process and review different business models. I never felt pressured to make a decision one way or another, it was completely up to me. Mark was very instrumental in helping to arrange everything – the meetings, the introductions, the referrals for professional assistance – everything. And the perspective and advice he offered was also very helpful.” 

How Things are Going 

“My main focus is on digging deeper into our own area. There are plenty of dense, commercial-rich clients in southeast Michigan that present a lot of opportunity. I’m also looking to expand our service lines with ‘our existing customers, while we’re busy building relationships with new ones. I think we have plenty of work to keep us busy for a while. I’ll probably stay on and run the business until retirement. One of my two sons has shown an interest in pursuing an entrepreneurial future, so you never know – this could end up being passed down as a legacy business. Ultimately, I’m very happy and I’m not going anywhere.” 

For more information, please visit Matthew Carsten’s Enviro-Master franchise site on the web.